Netflix is expanding its footprint beyond screens with the launch of two permanent entertainment venues—Netflix House Philadelphia and Netflix House Dallas—set to open this autumn.These immersive destinations mark the streaming giant’s first brick-and-mortar experiences designed to bring its most popular shows and films into the real world.The Philadelphia location, opening November 12 at the King of Prussia Mall, will feature large-scale installations including One Piece: Quest for the Devil Fruit and Wednesday: Eve of the Outcasts. Visitors can also enjoy a nine-hole mini golf course themed around Netflix titles like Bridgerton, Squid Game, and Is It Cake?, as well as virtual reality games that place fans inside the worlds of Stranger Things, Rebel Moon, and more.The Dallas venue, opening December 11 at Galleria Dallas, will showcase Stranger Things: Escape the Dark and Squid Game: Survive the Trials. It will also feature Netflix RePLAY, an arcade-style game room with physical challenges and retro-inspired games based on shows like Floor is Lava, Big Mouth, and Love is Blind.Both Netflix Houses will include Netflix Bites, a themed restaurant offering food inspired by Netflix content, and retail spaces with exclusive merchandise. Entry is free, though some experiences will require tickets. Fans can sign up for early access starting in October.These venues build on Netflix’s history of pop-up experiences and signal a broader strategy to deepen fan engagement through physical spaces. A third location is planned for Las Vegas in 2027, with rotating installations expected to keep each site fresh and aligned with new releases.
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