Eutelsat and SoFast, a player in the creation, playout and monetisation of FAST and linear channels, have partnered to distribute the channel Baywatch TV, subtitled in Arabic. The iconic channel, based on the cult Baywatch series, will be available to audiences across the Middle East and North Africa (MENA) from the region’s leading 7/8° West video neighbourhood.Under the agreement, SoFast will manage the playout and distribution for the channel, while Eutelsat will provide capacity on the Eutelsat 7 West A satellite. The 7/8° West orbital position reaches over 66 million TV homes across MENA.“This launch represents a strategic milestone for Baywatch TV, illustrating SoFast’s ability to support its partners in multi-platform distribution, whether through FAST or premium channels, to OTT platforms, Telco operators, and even satellite,” commented Yanai Arfi, Chief Executive Officer, SoFast.“We are delighted to be working with SoFast, to bring this iconic channel to viewers across MENA,” added Aymeric Genty, President of Eutelsat’s Video Business Unit. “The Eutelsat-Nilesat 7/8° West orbital position is MENA’s leading video neighbourhood. Thanks to the extensive footprint of satellite, we are able to increase Baywatch TV’s reach to 95 per cent of homes across the region.”
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