Dizplai, the media experience platform, has announced an expanded partnership with NASCAR, one of the world’s leading motorsport organisations.Through the partnership, NASCAR will leverage Dizplai’s platform to enhance its supplementary YouTube content, integrating live data streams, enabling fan interactivity, and creating premium sponsorship and live commerce opportunities designed to reach new, digitally native audiences.As part of the extended collaboration, Dizplai will power NASCAR’s weekly YouTube show Inside The Race. Key integrations include social media interaction, data-driven storytelling and new monetisation models. The output will result in bringing fans closer to the NASCAR action with live conversation, integrating real-time driver data streams to shape race narratives and embedding sponsorships and live commerce opportunities directly into content. By combining social integration with live data and professional graphics, Dizplai enables NASCAR to transform YouTube content into broadcasting-standard productions.Ed Abis, CEO of Dizplai, commented: “At Dizplai, we’re over the moon to be continuing our working relationship with one of the most prestigious motorsports organisations around the world. We’re looking forward to continuing to empower NASCAR to create meaningful audience interaction and make every viewer count.”Fans worldwide can access NASCAR’s Inside The Race exclusively on NASCAR’s official YouTube channel.
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