Holme, a former executive at Warner Bros. Discovery and Hulu, will lead Roku’s content team, including its original programming, content acquisitions and partnerships, sports, branded content, and This Old House content and studios. She will also look for new tech innovations. Holme will report to Charlie Collier, president of Roku Media.She starts in the role on Sept. 8 and will be based in Santa Monica.Holme has worked in the streaming space for two decades. At Warner Bros. Discovery, Holme worked on multi-platform content strategies for Discovery+ and HBO Max. At Hulu, Holme worked on content licensing, co-productions, partnerships and strategy.“Lisa is an exceptional leader whose expertise spans every facet of the streaming content business,” said Charlie Collier, president of Roku Media. “She brings a deep understanding of what resonates with audiences and elevates platforms, plus tremendous skill in leveraging those data-driven insights. Her proven ability to build teams, and her respect for the creative process and the people who bring stories to life, will make her an invaluable partner for Roku, our colleagues, and our peers, and we’re thrilled to have her join us.”“I’m thrilled to join Roku at such an exciting time in the company’s evolution. The platform’s momentum and the team’s commitment to innovation create a perfect environment to push creative boundaries even further. I look forward to building on Roku’s strong foundation while exploring new ways to connect audiences with the content they love through cutting-edge technology,” Holme said.
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