When it comes to streaming, ‘new’ no longer means ‘current’. Shows like Suits have found renewed success years after their original run, cult series are racing back to connected TVs and decades old classics like I Love Lucy are running 24/7 on platforms such as Pluto TV and The Roku Channel.This growing trend of reviving dormant catalogues shows the lasting appeal – and monetisation potential – of well-crafted legacy titles in today’s on-demand and linear streaming space.
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