Podcasting Today: Audioboom acquires Adelicious to create largest UK podcast network

Story from Podcasting Today:

Audioboom Group has announced a binding agreement to acquire Adelicious, the award-winning British podcast network founded by Pascal Hughes and David McGuire in 2020.

The combination will create the UK’s largest homegrown podcast network with 40 million unique listeners and more than 125 million monthly downloads and video views.

Adelicious is home to over 200 podcasts, including Russell Howard’s Five Brilliant Things, Short History Of…, The Teen Commandments with Sara Cox and Clare Hamilton, and History Extra.

Audioboom’s British roster includes No Such Thing As A Fish, Dig It with Zoe Ball and Jo Whiley, Beyond The Grid, and The Cycling Podcast, offering advertisers expanded opportunities across the combined platform.

Andrew Goldsmith, CEO of Adelicious, will become President for a consolidated UK division under the Adelicious brand, joining Audioboom’s executive team to focus on business development and commercial operations.

Stuart Last, CEO of Audioboom, said: “I have long been an admirer of Adelicious as they developed into a best-in-class podcast network.

“Our platform will help supercharge their growth with access to our sophisticated technology and expanded monetisation tools.

“We share the common goal of taking the best of British podcasting to the world and by joining forces that ambition will become a reality.”

Andrew Goldsmith added: “Audioboom is a well-respected audio business and we share the same philosophies, values, and vision for British podcasting.

“Adelicious has come an incredibly long way in five years and we are looking forward to working alongside Audioboom and bringing the best of British podcasting to a worldwide audience.”

Adelicious co-founders Pascal Hughes and David McGuire said they could not be more excited, adding this new partnership will ensure Adelicious continues to be the perfect home for the UK’s best shows.