DirecTV and TelevisaUnivision, the Spanish-language media company, have announced that the ad-supported premium subscription of ViX, Premium with Ads, is now included in DirecTVs MiEspañol Genre Pack. This strategic collaboration delivers a blend of live TV and exclusive on-demand content to US Spanish-speaking audiences.MiEspañol, one of DirecTV’s five newly curated Genre Packs, includes more than 60 top channels and premium streaming content – all for $34.99 per month + tax, with no annual contract. The Genre Pack features top Spanish-language networks that offer a range of programming including telenovelas, live news coverage, variety shows, movies, and sports. Designed for viewers who prefer Spanish-language content, MiEspañol also delivers extensive international football coverage, with access to over 20 leagues from 16 countries.“MiEspañol is the premiere destination for Spanish-language entertainment,” said Vince Torres, chief marketing officer at DirecTV. “The addition of ViX Premium with Ads makes the experience even better by bringing original series, hit movies, and live sports together with the content our customers already love. And with new Genre Packs that offer more choice and control, we’re giving our Spanish-speaking viewers a richer, more flexible, and more personalised TV experience.”“With ViX Premium with Ads now available as part of the MiEspañol Genre Pack, we’re delivering even greater value to our partners and audiences by expanding access to the most comprehensive offering of premium Spanish-language content,” added Mike Angus, executive vice president of Global Distribution and Partnerships at TelevisaUnivision. “Our commitment to delivering our industry-leading content to US Hispanics wherever they are continues as we expand the reach and accessibility of Spanish-language offerings for our audience.”
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