FreeCast has announced the launch of a next-gen shoppable FAST channel, Test Drive Live, in the US. The channel will be launching on Roku and FreeCast’s own service, before coming to additional FAST channel platforms in the coming weeks. Through FreeCast, the channel will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac, and most streaming devices.Test Drive Live is a new type of shopping channel, featuring trending products that are popular on social media and retail platforms. The shopping TV experience starts with unboxing videos, showing consumers exactly what they get with each product, followed by a live and unfiltered demo, and then a review from experts.FreeCast CEO William Mobley discussed the reimagined shopping channel: “This isn’t your parents’ cable shopping channels, instead it’s shopper-centric, and designed to inform ready-to-buy viewers on the products they’re considering. Unboxing lets you see exactly what you’re getting, demos let you see the product in action, and an honest and straightforward review helps you decide. Those are the experiences people actively seek out via Google or YouTube, and that’s very different from the infomercial-style programming you’ll see on traditional shopping channels.”
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