WSC Sports, the AI-driven platform for sports content automation, has announced a multiyear partnership with Kings League, the sports entertainment property founded by Gerard Piqué.Kings League will adopt multiple WSC Sports solutions to scale content creation across its expanding global footprint. That includes WSC’s recently enhanced Essentials plan now featuring sports-first Digital Asset Management (DAM), real-time content automation, and streamlined distribution tools to ensure every key moment is captured, organised and delivered to fans at speed and scale.With WSC Sports, Kings League can instantly create, manage, and distribute video content tailored to every platform, format and audience. These capabilities will help fuel the league’s mission to deliver fast-paced, immersive storytelling to its global fan base.Launched in Spain in 2022, Kings League is now active in seven regions (Brazil, France, Germany, Italy, Latin America, and MENA).“Kings League is engaging the next generation of fans with dynamic content that is mobile-first and video-first. WSC Sports gives us the scale, speed, and creative flexibility to deliver the content our audience expects, instantly and everywhere. As Kings League expands globally, we need technology partners who can move at our pace,” said Guillem Barquín, Global Video Director at Kings League.“Kings League is rewriting the playbook on what modern football can look like,” added Daniel Shichman, CEO and Co-Founder of WSC Sports. “We’re proud to support their incredible momentum with tools built to match their creativity and ambition and scale as they continue to grow worldwide.”
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